This is your one stop shop for everything you need to make your investment in WEFTEC an even greater success.
READ Topical Articles and Research Reports for Additional Insights and Ideas
Watch Recent Webinars
- How to Tackle the Top Challenges Facing Exhibitors in 2022
- Get More Qualified Leads with WEFTEC’s Complimentary Booth Engagement Training
- Countdown to WEFTEC Exhibitor Success
Plan for Success/Money Management
- 7 Eye-Opening Exhibitor Statistics and What You Need to Do About Them
- How to Reduce Your Selling Costs
- Plan to Win - Exhibiting by Objectives
- Exhibiting Dollars & Sense: 32 Ways to Save Money
- Green Exhibiting: 24 Ways to Create a More Environmentally Friendly Exhibit Program
Promote Your Participation
- Making Sponsorships Support Business Objectives and Deliver More Value
- Discover and Deliver Your Attendee-Focused Value Proposition
- Increasing Your Social Media Presence at a Tradeshow
- High-Impact Pre-show Marketing
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- The Art of Smart Giveaways
Create an Effective Exhibit
- WEFTEC 2019 Standout Exhibits Report
- WEFTEC 2018 Standout Exhibits Report
- Why Should an Attendee Visit Your Booth
- 9 Steps to Stand Out and Be Remembered at Your Next Show
- Booth Location Blues
- Exhibit Ergonomics
- Exhibiting is a Contact Sport
- Planning for Staff and Visitors Safely in Your Booth
Prepare Your Staff
- Conducting Effective Pre-Show Staff Meetings
- Rules of Tradeshow Visitor Engagement
- Staffing for Success
- Preparing Your Booth Staff to Interact With Visitors In a Late Pandemic Environment
Manage Your Leads
- Improving Lead Quality by Asking the Right Questions and Capturing More Information
- Closed-Loop Lead Measurement
- Ensuring Your Live Exhibit Gets Enough Traffic Even If Show Attendance is Down a Little
Measure Your Performance & ROI
Step 1. Download FREE Planning and Implementation Tools
Take charge of your exhibit program with free and proven-effective tools to help you plan and manage your exhibit program, control your costs and measure your performance, value and ROI.
- Tradeshow Planning & Management Tool
- Exhibit Budgeting & Cost Control Tool
- Exhibiting & Financial Performance Metrics Tool
Step 2. Complete Strategic Planning Exercises at Target Timeframes
Position your program for maximum results with five strategic planning exercises. Gather your exhibit team, block 90 minutes, and complete each exercise on or around the target dates before the show.
- Define Your Outcomes
- Identify and Attract Your Ideal Visitors
- Manage Your Visitors' Experience
- Manage Your Leads
- Measure Your Performance, Value & ROI
Step 3. Watch, Learn & Succeed with Live & On-Demand Topical Webinars
These are great support tools to help you complete the five strategic planning exercises.
Best Social Media Practices for Tradeshows (Recorded July, 2019)
Increasing Brand Awareness & Driving Qualified Booth Traffic (Recorded July, 2018)
Return to Live: Important Actions Exhibitors Can Take to Ensure a Safe Successful re-Entry to Live Exhibiting (Recorded August, 2021)