Exhibitor Success Resource Center

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This is your one stop shop for everything you need to make your investment in WEFTEC an even greater success.

READ Topical Articles and Research Reports for Additional Insights and Ideas

Watch Recent Webinars

Plan for Success/Money Management

Promote Your Participation

Create an Effective Exhibit

Prepare Your Staff

Manage Your Leads

Measure Your Performance & ROI

Step 1. Download FREE Planning and Implementation Tools

Take charge of your exhibit program with free and proven-effective tools to help you plan and manage your exhibit program, control your costs and measure your performance, value and ROI.

  1. Tradeshow Planning & Management Tool
  2. Exhibit Budgeting & Cost Control Tool
  3. Exhibiting & Financial Performance Metrics Tool

Step 2. Complete Strategic Planning Exercises at Target Timeframes

Position your program for maximum results with five strategic planning exercises. Gather your exhibit team, block 90 minutes, and complete each exercise on or around the target dates before the show.

  1. Define Your Outcomes
  2. Identify and Attract Your Ideal Visitors
  3. Manage Your Visitors' Experience 
  4. Manage Your Leads
  5. Measure Your Performance, Value & ROI

Step 3. Watch, Learn & Succeed with Live & On-Demand Topical Webinars

These are great support tools to help you complete the five strategic planning exercises.

Best Social Media Practices for Tradeshows (Recorded July, 2019)

Increasing Brand Awareness & Driving Qualified Booth Traffic (Recorded July, 2018)

Return to Live: Important Actions Exhibitors Can Take to Ensure a Safe Successful re-Entry to Live Exhibiting (Recorded August, 2021)



 

Best Social Media Practices for Tradeshows

View Recorded Webinar

Download Workbook

This webinar features WEF's Social Media Manager, offering expert insight into how WEF focuses on social media, and how to take advantage of WEF's messaging and themes.

When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. Learn best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, and Instagram as part of your exhibiting program.

Topics include:

  • Highlights from the latest research on exhibitor social media practices
  • Importance of developing a social media marketing plan for tradeshows
  • Best practices for Facebook, Twitter, LinkedIn, YouTube, and Instagram
  • Determining what type of content to post
  • Determining how frequently to post
  • Best practices for measuring social media
  • How to use conference themes as part of your content

Recorded July 24, 2019 | 49 minutes

Recorded Webinar: Increase Brand Awareness & Driving Qualified Booth Traffic

View Recorded Webinar

  • Why pre-marketing in show the size of WEFTEC is a "must-do"
  • Why you must use multiple marketing media
  • How to craft your attendee-focused value proposition
  • WEFTEC marketing opportunities you need to know about
  • Best tradeshow practices for using email, social media and mail

Questions from the webinar...

Where do we find the pre-registration attendee list?
The list is available here.

Where is registrant information analytics (job information, etc.)?
That is part of the downloaded information in the registration list (file is in Excel format).

What are the hashtags you are using this year?
You can find these on the WEFTEC social media resource page.

Why bother with the free VIP Guest Invite pass when it is free for someone to attend the exhition?
1. Offering your customers a free registration, even if they don't need it, gives them an incentive to visit your booth, and reinforces your brand in their mind when they think of exhibitors they plan to visit.

2. Not all attendees qualify for the free expo rate. These registrants will have even more reason to be thankful for the code and to associate you with their free entry to the show floor.

Recorded July 11, 2018| 55 Minutes with Q&A

Return to Live: Actions Exhibitors Can Take to Ensure a Safe, Successful Re-Entry to Live Exhibiting

View Recorded Webinar

With the pandemic shutting down live exhibitions for almost two years, chances are your exhibiting strategies may be a little rusty and could use a tune-up. As live events re-open, health, safety and productivity are top-of-mind issues every exhibitor must address.

In this ALL NEW strategic exhibitor educational session, 30+ year expo veteran and North America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge will discuss what exhibitors need to do in the coming weeks to prepare for a successful WEFTEC. The WEFTEC team will also provide event updates and important information about health and safety initiatives.

Topics include:

• Current attendee/exhibitor health and safety measures implemented by WEF, Chicago and McCormick Place Convention Center

• How WEFTEC will look and feel different

• 4 important exhibit safety considerations for your exhibit

• Suggestions on how to request a travel restriction exception, if appropriate • How to respond to potentially reduced event attendance

• The most important number you need to know to succeed

• Three target groups of high-value visitors to focus your efforts on

• How to craft a compelling value proposition that cuts through the noise, grabs attention and puts visiting your exhibit on attendees’ show planner

• DIY and WEFTEC marketing media you should be using

• Tips and tactics to improve response rates to make sure you have enough quality traffic at your exhibit

• How to prepare your exhibit staff for exhibiting in a different environment

• Q&A with the WEFTEC team and Jefferson

Recorded August 25, 2021| 64 minutes with Q&A