This is your one stop shop for everything you need to make your investment in WEFTEC an even greater success.
READ Topical Articles and Research Reports for Additional Insights and Ideas
Plan for Success/Money Management
- 7 Eye-Opening Exhibitor Statistics and What You Need to Do About Them
- Plan to Win - Exhibiting by Objectives
- Exhibiting Dollars & Sense: 32 Ways to Save Money
- Green Exhibiting: 24 Ways to Create a More Environmentally Friendly Exhibit Program
Promote Your Participation
- Discover and Deliver Your Attendee-Focused Value Proposition
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- Increasing Your Social Media Presence at a Tradeshow
- High-Impact Pre-show Marketing
Create an Effective Exhibit
- 2023 WEFTEC Best of Show Contest Report
- 2023 WEFTEC Standout Exhibits Report
- 2022 WEFTEC Standout Exhibits Report
- 2021 WEFTEC Standout Exhibits Report
- Why Should an Attendee Visit Your Booth
- 9 Steps to Stand Out and Be Remembered at Your Next Show
- Booth Location Blues
- Exhibit Ergonomics
- Exhibiting is a Contact Sport
Prepare Your Staff
- Conducting Effective Pre-Show Staff Meetings
- Rules of Tradeshow Visitor Engagement
- Staffing for Success
Manage Your Leads
- CEIR Insight Report: How Exhbiitors Can Improve Lead Quality & Sales Conversion
- Improving Lead Quality by Asking the Right Questions and Capturing More Information
- Closed-Loop Lead Measurement
Measure Your Performance & ROI
Step 1. Download Planning and Implementation Tools
Take charge of your exhibit program with free and proven-effective tools to help you plan and manage your exhibit program, control your costs and measure your performance, value and ROI.
- Tradeshow Planning & Management Tool
- Exhibit Budgeting & Cost Control Tool
- Exhibiting & Financial Performance Metrics Tool
Step 2. Complete Strategic Planning Exercises at Target Timeframes
Position your program for maximum results with five strategic planning exercises. Gather your exhibit team, block 90 minutes, and complete each exercise on or around the target dates before the show.
- Define Your Outcomes
- Identify and Attract Your Ideal Visitors
- Manage Your Visitors' Experience
- Manage Your Leads
- Measure Your Performance, Value & ROI
Step 3. Watch On Demand Webinars
Login to your Exhibitor Dashboard to watch or register for 2023 webinars.