Shama Hyder, an award-winning brand strategist, global speaker and bestselling author will provide the keynote address at the WEFTEC 2022 Opening General Session.  She will share her insights on how modern communications, marketing, and branding are more important than ever for the water sector.

Hyder serves as CEO of the public relations and marketing firm Zen Media in Dallas, Texas. She has authored the books The Zen of Social Media Marketing and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. She has delivered keynote addresses in more than 20 countries for such brands as Movado, Chase, Tupperware, and Inc 5000.

Hyder has been named one of the Top 25 Entrepreneurs Under 25 by Business Week in 2009, one of the Top 30 Under 30 Entrepreneurs in America in 2014 by Inc Magazine, and recognized on the Forbes 30 Under 30 list of movers and shakers for 2015. Hyder also has received the Hermes Gold Award for Educational Programming in Electronic Media and the Global Empowerment Award for Marketing and Technology by Anokhi Media.

Black Masking Indians

The WEFTEC Opening General Session also will feature a special appearance by the Black Masking Indians, who will share the story of their history with the audience. This is a unique opportunity to learn about a special part of New Orleans and African-American culture that WEFTEC attendees should not miss.