We asked and you answered. You provided more than 125 suggestions to name the newest sustainable beer brewed by WEF’s Technical Program Manager Patrick Dube. We described this as an easy-drinking, approachable, well-balanced, and clean, refreshing pint.

You wasted no time, sending in well over 100 suggestions in just 72 hours. We were overwhelmed with the number and creativity of the ideas you submitted. With so many strong contenders coming in, we decided that you also could help us narrow down our favorite options to the final winner.

Using Twitter, the Pure Water Brewing Alliance polled its followers on our four favorite names:

  • To Infinity and Blonde
  • Reduce Reuse Rebrew
  • WEFreshing
  • Etern’Ale

The poll results showed To Infinity and Blonde just eking out the win.

Before stopping by the Pure Water Brewing Alliance Beer Garden to taste this newest sustainable beer, attend Innovation Pavilion Session 3, Monday, Sept. 23 at 11:30 a.m., in Booth 7739 to learn about the history of Pure Water Brew and how it’s turned beer into a conversation.

Innovation Pavilion Session 3


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