Exhibitor Knowledge Base
Materials specifically designed to improve your WEFTEC exhibit experience.
We are currently preparing future webcasts.
Inside the Numbers: How to Measure and Report Exhibiting Results and Return on Investment
** Sound begins at 0:47. Tradeshows represent a large investment of both financial and human capital. And while most companies know what they spent, very few actually know what they got for the spend. By implementing a tradeshow measurement process, you will improve your value to your organization, be able to provide senior management with the metrics to justify the spend, and help your company get more from your tradeshow investment.
Recorded: July, 2014
This webinar recording will help you understand what you need to present in an abstract to be successful. WEF encourages all exhibitors to take advantage of this valuable resource to help them understand how to develop a solid abstract. Chibby Alloway, chair of the Facility Operations and Maintenance Symposium and member of the Program Committee's Steering Group, provides you with practical tips and pointers.
Recorded: November, 2012
An effectively designed exhibit that is well marketed is a critical cornerstone of a successful exhibit program. But it's what happens when attendees actually arrive that will make or break your success. Who should we send? How many? What can we do to prepare them to be effective on the challenging tradeshow floor? How can we consistently put our best foot forward and optimize the short window of opportunity we get with booth visitors? Recorded August, 2012; Presented by Jefferson Davis, Competitive Edge
Exhibiting Article Series
Quick-read, informative, and loaded with useful information and practical knowledge, these articles address critical topics important to your success as an exhibitor today. Click the topic below to start reading.
Best of the Web: Blogs, Articles, Links
WEFTEC exhibitors are expected to follow show rules as posted within the current Exhibitor Service Manual. The following article links are offered strictly as a source of inspiration, and are not specifically endorsed in terms of content.
Slideshow: Steal These Ideas to Create Inviting Trade Show Booths (Februrary 23, 2017)
by Mitra Sorrells on BizBash
Trade Show Booths on Pinterest
Best Practices in Trade Shows and Events - Exhibitor Magazine
published by Exhibitor Media Group
How to Exhibit Successfully (a booklet series) (2014)
Diversified Communiciations Australia
How to Dominate any Tradeshow, and Why Even Solo Entrepeneurs Should Try (2013)
by Ido Leffler (of Yes To Carrots) on The Blog of Tim Ferriss
44 Things a Booth Staffer Does (2013)
by Mike Thimmesch on Skyline Tradeshow Tips
The Freeman Resource Library
Freeman hosts a resource library including videos and PDFs, covering everything from the Neuroscience of exhibits to budget worksheets to managing material handling costs. Click here to access the library.
WEFTEC E3 Program
E3 Exhibiting Effectiveness Program
WEF continues its commitment to exhibitor success and satisfaction with the popular Exhibiting Effectiveness Evaluations. Provided as a complimentary, value–added service to first-year exhibitors and other select companies.
Improving Exhibit Effectiveness E-book - What's included in the services. Includes workbook.
Selected exhibiting companies were provided with a brief, thorough, 21 point observation and evaluation of their exhibit in action on the show floor. Evaluations were conducted by a team of trained evaluators at the direction of Jefferson Davis, President, Competitive Edge. This program is provided to support the following objectives.
- Reinforce and improve effective exhibiting practices in the exhibit hall
- Improve exhibitor awareness, knowledge, performance, effectiveness and results
- Deliver an improved exhibit hall experience for attendees
Exhibitors received individual post-show reports. Please email email@example.com or WEFTEC Exhibitions if you believe you have not received your final report, or if you have questions.